“Beyond the Ice” | NHL Stanley Cup Playoffs Content


Hulu continues its push into live sports with a new strategic partnership, serving as an exclusive marketing partner and official sponsor of the 2018 Stanley Cup Playoffs and Final.

We teamed up with Hulu to produce “Beyond the Ice,” a series of vignettes spotlighting star players from every 2018 NHL playoff team.  In a ten day span, we filmed in 9 NHL arenas around the USA and Canada, conducting interviews,  and scouring each stadium for the best beauty shots possible.

This content celebrate the passion and excitement behind the 2018 Stanley Cup playoffs and finals.

"Beyond the Ice" Player Profiles


  • Executive Producer | Jason Zemlicka
  • Head of Production | Sean Patrick Kelly
  • Director | Vinny Periera (Hulu)
  • Director of Photography | Jeff Holman