Fresh Beat Band - “Season 3 Launch Campaign and Promo Packaging”

Executive Producer: Jason Zemlicka

Creative Director/Director: Jamie Hubbard

Producer: Michelle Cuccuini

Art Director: Justin Acree

Editor: Allen Cordell

Designer: Tim Lines, Andrew Poneros, David Acompora, David Lucido

ProdCo: C&E

Our friends at Nick Jr. invited us to revamp the Fresh Beat Band promo package for the show’s 3rd season. The 2011/12 re-brand was designed to showcase the band as new, exciting, older, and more rock and roll. Here’s a montage that contains a sampling of endtags, bumpers, curtain raisers, promo packaging and other supporting elements that set the stage for an entire year’s worth of promotion. All of the selected footage was shot and directed by Cause & [Effect].