Intel Optane™ | BT


In continuing our brand identity and marketing campaign for Intel Optane™, we had the pleasure of working with legendary electronic musician and composer BT, who explains how Optane™ storage delivers industry-leading endurance, sets the precedent for high performance desktops, and empowers professionals and creators of all kinds around the world to discover new possibilities, no matter the content.


  • Executive Producer | Jason Zemlicka
  • Executive Creative Director | Jamie Hubbard
  • Head of Production | Sean Patrick Kelly
  • Director | Jamie Hubbard
  • Art Director | Nick Jernigan
  • Producer | Allie Hess
  • Editor | Ashley Benzwie
  • Colorist | Corey Ryan
  • Music | BT
  • Sound Mix | Explosion Robinson